Production & Marketing Information System of Taiwan Premium Tea

Introduction to the establishment and guidance in forming the High quality producing zones

     In order to provide tea of high quality to consumers, which are sanitized and safe, in addition to promoting a high quality image towards the tea producing network, coordination became into existence. From the 2010, the Agriculture and Food Agency, Tea and Beverage Research Station along with the local government, started to promote a collaboration of a high quality zone for producing, promoting, and marketing. Counsel tea factories, farmer groups or tea merchants with marketing capabilities to cooperate with tea farmers. This includes meeting standards for tea producing, branding tea, and delicate packaging.

     With this collaboration, the range of business for the industry has increased with lower production costs. Tea producing factories follow along with standardized field management producing and processing tea. All of the teas are sorted and acquired by this group. With diverse marking, the group has become stable and profitable, which means a double win for farmers and producers making them able to compete domestically and internationally.