About us
Taiwan's geography, climate, and environment are very suitable to the growth of tea trees, enabling Taiwan to become the only place in the world with tea producing areas for non-fermented, partially fermented, and fully fermented teas. Because the soil, climate, altitude, and production methods differ in each tea growing area, the quality, fragrance, flavor, and aftertaste of each tea they produce differ as well. This results in each tea growing region in Taiwan producing its own unique tea, making Taiwan famous around the world for its tea.
台灣的地理、氣候及環境非常適合茶樹生長，使台灣成為唯一兼具不發酵茶、部份發酵茶及全發酵茶的產茶地區；由於各茶區土質、氣候、海拔及製造方法不同，所產製的茶葉品質、香氣、滋味、喉韻各有不同，形成台灣各茶區風味不同的特色茶，是世界有名的茶葉產區。
Taiwan can produce green tea, Paochong tea, Oolong tea, and black tea. But in recent years it has produced mainly Paochong tea and Oolong tea, with black tea and green tea being only supplementary types. Taiwan tea is given high marks for quality both home and abroad, and it is the most popular special local gift and souvenir product for Taiwanese traveling overseas and tourists coming to Taiwan from abroad, making it famous worldwide.
台灣可產製綠茶、包種茶、烏龍茶及紅茶等，但近年來以產製包種茶及烏龍茶為主，紅茶和綠茶為輔，茶葉品質普受國內外好評，是國人出國手提及來臺觀光客最喜愛的特產禮品，聞名全球。
Although the technology and techniques for producing tea in Taiwan originated in mainland China’s Fujian Province, in recent years, thanks to continual research and improvements by the Tea and Beverage Research Station and other related units, Taiwan already has its own unique methods, and is especially well-known worldwide for its specialized production technology and techniques for partially fermented tea. The special tea produced in each area not only has a unique floral fragrance, but also the sweet flavors have been highly acclaimed by consumers. Taiwan tea has also gained widespread attention for its healthy benefit properties, and this has intangibly driven new development in the Oolong tea industry.
台灣茶業產製技術雖源自大陸福建，但近年來在本場等相關單位不斷研究改良後，已獨樹一格，在部份發酵茶的專業產製技術領域已享譽國際，各地區產製的特色茶除了具有特殊的花香之外，滋味甘醇更是深獲消費大眾的好評，其保健功效亦受到各界青睞，無形中也帶動烏龍茶產業新的發展。
In response to economic and trade globalization, liberalization, and digitalization and the new agricultural situation in Taiwan following its entry into the World Trade Organization, Taiwan’s tea industry is developing in the direction of becoming a tourism and leisure tea industry that integrates tea with eco-tourism, guesthouses, and the food and beverage industry in a way that allows consumers to experience tea production and tea culture. Tapping into the flow of tourists can help drive development in the tea industry. At the same time, there is currently development of international marketing of Taiwan teas.
為因應當前經貿全球化、自由化、數位化之潮流及我國加入世界貿易組織以後之農業新情勢，台灣茶業正結合生態旅遊、民宿與餐飲，讓消費者體驗製茶及茶文化，朝向觀光休閒茶業發展，以拓展觀光人潮，進而帶動茶產業發展；同時也正發展台灣茶的國際行銷。
The contents of this website include an introduction to Taiwan tea, information about the leisure tea industry, introductions to tea products, tea learning visits, special reports, information on the latest tea exhibitions, a database of valuable knowledge, information on the commercial conditions for the tea industry, and more. It is hoped that through the global access provided by the Internet, the website can provide information on subjects including famous teahouses in Taiwan, tea industry culture, tea museums, experiential tours of tea production areas, research and learning related to Taiwan tea, and the production, marketing, and consumption of Taiwan tea. The hope is that the website will not only attract international tourists to visit tea production areas in Taiwan and experience the beauty of tea growing regions, but even more that it will help develop domestic and overseas markets for Taiwan’s unique high-quality tea and achieve the goal of promoting the Taiwan brand and marketing its tea to the world.
本網站內容包括台灣茶介紹、休閒茶業資訊、茶商品介紹、茶葉見學、專題報導、最新茶展訊息、知識寶典、商情資訊等，祈望藉由網際網路無遠弗屆的特性，提供台灣著名茶藝館、茶產業文化及博物館、製茶體驗、台灣茶研習、台灣茶產銷及消費等資訊，除吸引國際觀光客走入台灣茶鄉，體驗茶鄉之美外，並將台灣高品質特色茶拓展海內外市場，達到推銷台灣品牌，行銷全球之目標。